The making of WKYC Studios’ Hispanic Heritage Month commercial
The making of WKYC Studios’ Hispanic Heritage Month commerc…
Sep 10, 2021
wkyc.com
Back in 2002, Heineken released a commercial by The Vidal Partnership in New York, humorously claiming that the iconic "Macarena" dance owed its fame to the beer. Aimed at the Hispanic market in the U.S., it playfully suggested Heineken's role in major music events, making it a fun nod to anyone who had ever danced the Macarena at a party. Song: "Macarena" (1993) by Los Del Rio ( @losdelriooficial ) Ad Agency: The Vidal Partnership Brand: Heineken ( @heineken ) Director: Simón Bross ( @simonbros
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