Apple TV has introduced a new brand identity developed with TBWAMedia Arts Lab, featuring glass-inspired visuals and a new sonic logo composed by Finneas O’Connell, the Grammy-winning musician and producer known for his work with Billie Eilish. Created entirely in-camera using flowing, multicolored light bands, the rebrand marks the transition from “Apple TV ” to “Apple TV.” Source: Ad Age | The Rundown
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