ITV refreshes brand to lend equal weight to broadcast and streaming
ITV refreshes brand to lend equal weight to broadcast and streaming
6 months ago
thedrum.com
ITV Creative and DixonBaxi rebrand ITV
ITV Creative and DixonBaxi rebrand ITV
Dec 8, 2022
creativereview.co.uk
ITV rolls out updated branding with new logos, idents
ITV rolls out updated branding with new logos, idents
Nov 23, 2022
newscaststudio.com
After 70 years of broadcasting, ITV found themselves in a familiar but uncomfortable spot – they’d grown so much that their own brand had become difficult to navigate. Multiple sub-channels, streaming platforms and an increasingly complex visual identity meant that one of Britain’s most established broadcasters was, ironically, struggling to clearly communicate who they were. The problem wasn’t unique, but it was urgent. In an entertainment landscape where Netflix and Disney communicate with raz
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