Doritos Super Bowl 2016 TV Spot, 'Ultrasound'
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Doritos made shock comedy its Super Bowl 50 strategy in 2016 with “Ultrasound,” a 30-second spot that transformed a routine hospital visit into a moment of unexpected chaos. Created via the Crash the Super Bowl contest and directed by Peter Carstairs, the ad followed a dad teasing his unborn child with a Doritos chip, leading to a jaw-dropping climax. The brand leaned fully into humor that was daring, polarizing, and unforgettable, reinforcing Doritos’ reputation for fearless advertising that pe
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