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Iconic Streetwear Brand FUBU Returns This Fall At Atlanta Fashion Week
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“We were the only clothing brand to ever own a number in fashion.” The FUBU founders explain how they took over hip hop fashion in the ’90s, from trademarking the number 05 to running street teams like a record label. They break down why “For Us, By Us” meant hip hop culture for everybody, even as they proudly repped being Black-owned. #DrinkChamps #FUBU #HipHop #Fashion #Culture | Drink Champs
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Happy 30th Anniversary to FUBU, our founders, and our community. To celebrate this milestone anniversary year, FUBU has relaunched the Iconic FUBU Logo Jersey, featuring a commemorative patch designed exclusively for the 30th Anniversary, and created a special video celebrating the brand’s historical moments over three decades. We have exciting partnerships, products, and announcements coming later this year that we’ve been working hard on and can’t wait to show you. We want to thank everyone wh
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