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Meet the TikTok stars debating opponents and influencing young …
Oct 18, 2024 · It’s Wednesday night and TikTok stars Dean (@itsdeaann) and Parker (@parkergetajob) have been engaging in a live debate on the platform for 40 minutes.The text behind them reads, “I’m voting for Kamala 2024. Why are you voting for Trump?” The content creators were using the platform’s “live match” feature last night, hosting split-screen discussions with people who have opposing ...
Campaign Media Awards 2024: winners revealed | Campaign US
Zenith was, for the second year in a row, the most awarded media agency at the Campaign Media Awards, while PHD's "Pink sky thinking" campaign for Warner Bros' Barbie movie claimed the Grand Prix.. OmniGOV at Manning Gottlieb OMD won the coveted Agency Team of the Year award and Mail Metro Media took Commercial Team …
People's Postcode Lottery releases TV-led festive iteration of …
Nov 1, 2024 · It will also feature in cinemas when Gladiator II opens in mid-November, and will run across paid social and direct marketing.. The out-of-home element of the campaign will run on major sites across the UK, including the Piccadilly Circus, The Cromination and Waterloo Domination sites.
Festive feline 'Cataclaws' stars in Lego Christmas spot
Nov 5, 2024 · The Lego Group has introduced a new character for this year’s global festive campaign, “it’s not a cat, it’s Cataclaws”. Created by Our Lego Agency and the Lego global brand development team, the campaign features a 105-second film that opens with adults getting reading for the big day stressfully.
Find Waldo in Etsy’s holiday campaign | Campaign US
Nov 1, 2024 · The marketers shot the work in Prague, also produced a spot in which Waldo says, “People love to find me, but me? I love finding the perfect gift,” before explaining what he likes to give to friends. Another commercial stars Etsy artist Alexis Anne Grant, an artist on Etsy, who paints a Christmas ornament with the face of a family’s dog, Hunter, after he dies as a way to memorialize him.
Watch: Nike ad effectively illustrates the post-marathon struggle …
Oct 15, 2024 · For viewers who haven’t felt the unique pain of walking down stairs after running a marathon, they’re clued in to the inspiration behind the creative about 20 seconds into the 30-second ad, when a man in a yellow taxi looks curiously out his window at one person ungracefully making his way down the stairs.
The Lists 2024: Top five media ideas | Campaign US
Dec 6, 2024 · 3. Sleep Ikea – IProspect and Mother Working for Ikea, iProspect and Mother leaned into the tension people experience between wanting to go to sleep and being unable to get off their phones. The media agency identified the habits that hinder sleep and negotiated partnerships with ITV and Acast to bring Mother’s creative campaign to life.
Unilever announces result of global media review with six rivals ...
Sep 30, 2024 · Global review kicked off in January.. From Campaign US. Unilever has reappointed WPP’s Mindshare to its media account in the US and UK but has shaken up its agency arrangements in a number of other markets, including Canada and parts of …
Havas expands in B2B marketing with new acquisition
Feb 12, 2024 · Havas has announced its acquisition of UK-based B2B marketing agency, Ledger Bennett. Ledger Bennett is an SME operating in EMEA, APAC and North America, and has served clients across industrial, tech and services including GE Digital and LinkedIn, since 1985.. It operates using a “fluid talent” model, in which a member of the team sits within a client’s organisation to understand its ...