Louis Vuitton is orchestrating a global, months-long spectacle that includes an iconic trunk designed by BTS and an NFT-embedded video game.

Luxury fashion houses Burberry and Louis Vuitton are turning to non-fungible tokens and gaming to promote their brands, as interest in digital art takes off.

Jun 8, 2023 · But beyond the monogrammed luggage and couture, Louis Vuitton has now plunged into the digital era’s latest luxury offering — Non-Fungible Tokens (NFTs).

Apr 14, 2022 · The heritage brand is adding to its Louis: The Game app, again incentivising players to learn about its history with the reward of winning PFP-like NFTs.

Jun 9, 2023 · Louis Vuitton is selling a new iteration of its nearly 170-year-old iconic trunk in the form of a $39,000 NFT.

Apr 18, 2022 · Unlike other companies that have simply auctioned off NFTs, Louis Vuitton invites fans to solve puzzles in the game to earn the right to enter a raffle of ten different NFTs featuring Vivienne in ...

Feb 11, 2026 · Louis Vuitton just unlocked a new dimension to the game. Players who reach the end of the initial game can access two new expansion levels—Radiant City and High in the Sky—for …

Apr 22, 2022 · Louis Vuitton just unlocked a new dimension to the game through two new levels, Radiant City and High in the Sky, featuring ten new NFTs to win.

Louis Vuitton has had to navigate issues related to intellectual property rights in virtual worlds, the classification of digital assets, and compliance with emerging regulations around cryptocurrencies …

Jun 6, 2023 · Louis Vuitton To Release $39,000 Physical-Backed NFTs According to a Vogue Business, the Via Treasure Trunks are being sold as soulbound tokens, meaning they are non-transferable …

Jun 6, 2023 · The luxury brand launched its first saleable NFTs, and at €39,000, consumers can purchase one of Louis Vuitton's Via Treasure Trunks.

Feb 7, 2023 · The Louis Vuitton x Yayoi Kusama official website links to an Instagram filter and a collection of LVxYK mini-games but not the OpenSea NFTs. The collection is celebrated …

Apr 22, 2024 · Louis Vuitton NFTs are back with a €7,900 phygital varsity jacket Designed by Pharrell Williams, the Western-inspired jacket is the first ready-to-wear item from the runway to be turned into …

Jun 7, 2023 · Louis Vuitton’s latest NFT project is a big change from its previous one, called Louis The Game, which aimed to educate players about the brand’s history through interactive gameplay. Last …