Pouring Through a Crisis: How Budweiser Salvaged Its World Cup
Dec 11, 2022 · Budweiser, which has been the official beer sponsor of the World Cup for the last 36 years, remade the hotel into what it called “a home away from home experience” in anticipation of the 2022...
Budweiser Heralds the Return of FIFA World Cup™ With Global …
Sep 15, 2022 · In partnership with international football icons Lionel Messi, Neymar Jr., and Raheem Sterling, Budweiser will launch its FIFA World Cup campaign in more than 70 countries, the most in the...
We now know what Budweiser will do with the beer it can’t sell ... - CNN
Nov 22, 2022 · Qatar’s last-minute decision to ban alcohol at World Cup stadiums has left Budweiser with loads of beer left on its hands. The company has an innovative solution to offload it.
Why Budweiser's World Cup influencer strategy went big
Dec 10, 2023 · The primary goals for BUDX Doha were to generate earned media and put Budweiser into the center of cultural conversation during the 2022 FIFA World Cup™ by harnessing the world-wide excitement...
What is Bud Zero, the only beer Budweiser can sell at the World Cup? - CNN
Nov 18, 2022 · In a surprise reversal, Qatar announced a ban of alcoholic beer at the eight stadiums hosting the World Cup. That leaves fans with just one “beer” choice — albeit one that isn’t boozy. CNN ...
Budweiser to be official World Cup beer through 2026 …
Jun 8, 2023 · Budweiser will still be the official World Cup beer through the 2026 tournament in the United States, after brewer AB InBev renewed with FIFA on Thursday despite a troubled time with men’s 2022...
Budweiser heralds the return of FIFA World Cup™ with biggest …
Sep 14, 2022 · In partnership with international football icons Lionel Messi, Neymar Jr., and Raheem Sterling, Budweiser is launching its Official FIFA World Cup campaign in more than 70 countries, the farthest reach in the brand’s 146-year history.
Budweiser focuses on positive change in global World Cup …
Sep 15, 2022 · Budweiser, produced by Anheuser-Busch InBev (AB InBev), launched its FIFA World Cup campaign in 70 countries, making it one of the brand’s largest initiatives, per information shared with Marketing Dive.
Budweiser World Cup campaign curbed, not crashed, by Qatar …
Nov 19, 2022 · A last-minute decision to ban the sale of alcohol at Qatar's World Cup stadiums will seriously limit Budweiser sales in the Gulf state, but will not derail its owner's global campaign during...
Budweiser unveils its biggest ever global campaign ahead of …
May 8, 2018 · Budweiser, the official beer sponsor of the World Cup for 32 years, will launch it new campaign in more than 50 countries, marking its biggest ever global activation.