Target will not see a dime of our Black dollars during Black History Month or at any other time, unless and until they reverse this decision,” said a cofounder of Black Lives Matter

On Friday, January 24, Target announced it would scale back or end programs that promote diversity and cease participation in outside surveys, such as the Human Rights Campaign’s annual Corporate Equality Index. The trend has been widely viewed as a response to right-wing attacks on DEI initiatives.

Twin Cities Pride raised more than $60,000 to fill a gap in fundraising after booting Target from the list of festival sponsors. The Minneapolis retailer sparked public outcry with an announcement that it would retreat from its diversity goals amid pressure from conservative activists.