It’s been a fortnight and then some since we’ve gotten new Taylor Swift music, but the wait is finally over. The pop superstar announced her twelfth studio album, The Life of a Showgirl, at 12:12 a.m.

Taylor Swift has started to unlock her next era. The singer’s 12th studio album, The Life of a Showgirl, will mark her first project following the gargantuan Eras tour, which ended late 2024. Swift has consistently released an album a year since 2020 when she got to work during the pandemic and put out folklore

Brands have welcomed Swift's orange era on social media, while searches for the shade saw a "dramatic surge" online.