CEO Brian Niccol acknowledges some “mistakes” in the past as the coffee shop giant courted mobile and takeout customers. The ...
Starbucks CEO Brian Niccol said on Wednesday that diversity will continue to be “a key strength” of the coffee giant’s ...
When Brian Niccol stepped into the top job at Starbucks in September, he had a game plan to turn things around. "We're ...
Starbucks CEO Brian Niccol is urging employees to take more accountability and return to the office in the wake of major ...
New CEO Brian Niccol has moved quickly to transform the world’s largest coffee chain, from cafe menus to the executive suite.
Starbucks’ new CEO Brian Niccol drives accountability and results-focused changes, streamlining operations for a turnaround.
Starbucks CEO Brian Niccol pointed to company leaders who were “not effective” as reason for a spate of recent changes aimed ...
Starbucks' top boss made it clear to employees during an internal forum that they need to improve their efficiency in making decisions amid turnaround efforts.
Starbucks has been struggling with declining sales since last year as high prices and long wait times drove customers away.
Brian Niccol said the coffee chain’s turnaround hinges on greater accountability: “We own whether or not this place grows.” ...
Last week, Starbucks announced that it was laying off 1,100 employees in its corporate offices – one of the biggest cuts in the company’s history. This week, the new CEO of Starbucks has a blunt ...
From self-serve milk to more free refills, Starbucks has been making multiple policy changes under new CEO Brian Niccol.