Google is accused of running a monopoly in ad tech, according to a US Department of Justice case that began this week, with big potential consequences for advertising – here’s what you need to know.

Haleon, formerly GSK Consumer Healthcare, embarked on a two-year journey to integrate attention measurement into its media planning agenda, and witnessed an evident uptick in consumer attention, and ...

Restaurants in China are closing at an accelerating rate as consumers rein in their spending, a situation that appears unlikely to improve because of mounting concerns over an extended period of ...

UK high street retailers Marks & Spencer and John Lewis are both introducing AI tools to drive sales, with the latter using the technology to bring back its distinctive “never knowingly undersold” ...

Gen Z in the Asia Pacific region are active across a wider spectrum of social channels and have different motivations for using them. As their platform engagement shifts, brands have to examine how ...

An overview of WARC's latest advertising spend forecasts by medium, product sector and media owner in 100 markets worldwide. WARC’s latest global projections show that the ad industry is on track for ...

Oreo launched in India in 2011 as a niche kids’ biscuit brand with a modest 2% market share. We were up against legacy brands such as Parle G who have been part of the Indian cultural fabric... We’re ...

This research, developed by WARC Advisory and MSQ, examines the role of rituals in our lives as consumers and the opportunities brands can unlock to observe, facilitate and participate in those ...

Provides an overview of the key datapoints that advertisers need to know about Spotify, spanning investment, consumption and performance insights.

Oreo, every kid’s favourite cookie, is best had with a twist, lick and dunk – in milk. But, the power of the Oreo brand is re-energised often, dunked in culture as a power ...

Walmart offers pre- and post-purchase shopper data; Digital Landscapes, part of the Luminate platform, provides brands with access to pre-purchase shopper behavioral data to support better targeting ...

Google’s AI Overviews is changing the search experience, and B2B marketers may have an advantage in incorporating this new tech into their search strategies. At its I/O conference in May, Google ...