My kids believe all channels equally, and it is my job as a parent to teach them to be critical of what they are being shown.

I usually resist covering self-serving media trade studies like the TVB's shown here, but I'm calling this one out for a ...

Meta has updated its Reminder Ad offerings on Instagram via the Marketing API, giving marketers who are creating Reminder Ads in third-party apps the same functionality previously available in ...

As editor of trade pubs focused on where advertisers and agencies plan and buy media, I've struggled for years to understand ...

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Paramount is backing the civic effort via research that found a friend’s encouragement increases the likelihood another will vote. Compared to campaign ads or social posts, a friend’s recommendation ...

Can you recall all the times over the years where people have been proclaiming the 30-second spot dead or dying? Many articles have been written about it. The topic has been bandied about for ...

Meta Platforms must face accusations that it violated Washington, D.C.'s consumer protection law by allegedly designing Facebook and Instagram in ways that would addict … Read the whole story ...