Prioritising measurement too highly puts all the focus on outcome numbers, completing tasks and finding quick fixes. Look for ...

A combination of weak consumer pressure and a lack of agreed standards means marketers are failing to prioritise cleaning up ...

Mozilla has struggled to separate itself from its hero product - but a fresh rebrand hopes to position the brand behind its ...

Marriott wants to up its brand awareness and usher more customers through its doors as it releases its first EMEA campaign ...

The RSPB wants to balance a sense of nostalgia with a foray into TikTok, as the charity hopes to reach new audiences and long ...

For the first time, 35 advertisers will use real campaign data to test ISBA’s cross-media measurement tool Origin, while ...

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne ...

The CMOs surveyed list the CFO as the executive most likely to be sceptical of marketing’s value to the organisation, with 40 ...

Outgoing CEO John Donahoe set Nike on the wrong trajectory, thanks to bad assumptions about product and distribution, and an ...

The Co-op is launching a campaign to promote diversity and unity across UK communities against backdrop of civil unrest.

Marketing Week shortlists five brands for its most prestigious annual award: Brand of the Year. This year’s shortlist ...

FMCG brands face mounting challenges, from stagnant volume growth following price hikes to the ongoing pressures of ...