Age is the characteristic where people are most likely to feel underrepresented in advertising, according to research from YouGov. Just 25% of over-65s feel well represented in advertising. Two-fifths ...

Why It Works: How Stoptober helps millions to quit smoking Scarcity works because it imbues our decision with a sense of urgency. It sparks a fear of missing out, rooted in loss aversion — we don’t ...

Bringing back the BFG for a second year was a “no-brainer”, explains marketing director Radha Davies, as the grocer looks to cement its value credentials.

As its transformation journey continues, Asda has recruited the Grinch to showcase its festive price push aimed at working families.

Welcome to Marketing Week’s Christmas Blog, a place to find all the latest festive advertising news in one place.

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From tackling budget season to how Next determines its marketing spend, it’s been a ...

The first festive campaign under marketing boss Sharry Cramond, M&S explains the clothing and home creative reflects its ...

Across retail, fashion and travel, brands are leaning into Pinterest and making the social site a bigger part of their ...

Essential case studies, best practice guides and intelligence to help you do your job better ...

AB InBev owns brands like Stella Artois and Budweiser making it one of the biggest brewers in the world, but the company is ...

Despite announcing store closure and job losses last month, the coffee chain claims brand affinity, value perceptions and ...

Carlsberg is seeing “increasingly positive feedback” from its customers about the advantages of combining its beer with ...