AI automation is powerful. Its ability to process and generate from vast amounts of existing data is unmatched, but that’s also its limitation.

Behaviour change often addresses serious, sensitive and daunting topics. Whether it’s getting disengaged audiences to vote, encouraging people to get a cervical smear or talking to kids about staying ...

It’s cheaper, it’s quicker, it’s more real and relatable – low-fidelity (lo-fi) content is delivering great engagement and results for businesses of all shapes and sizes. For food and beverage brands, ...