Amazon Ads has a new product called Amazon Retail Ad Service – which is notable because it licenses Amazon ad tech to other ...

Ad tech is headed to the stratosphere. Not, like, growth-wise. But ad tech and marketing software is shifting to cloud-based ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The killer application for generative AI tech in TV advertising right now is very simple: auto-creating videos that small and ...

Helen Havlak, publisher at The Verge, on how publishers should pivot in response to the dropoff in traffic from Google Search.

Helen Havlak, publisher at The Verge, chats with AdExchanger at CES about how publishers should pivot in response to the dropoff in traffic from Google search.

Two startups team up to help brands target TV viewers based on what and where they buy. And TikTok remains in will-they-won’t ...

Morgan Pomish, head of innovation solutions at Digitas, on what brand leaders should consider before jumping on a tech ...

There are a few areas where President-elect Donald Trump’s policy proposals will directly affect the advertising industry.

Contextual intelligence platform Precise TV announced a $26 million investment from UK-based private equity investor LDC.

AdGood, a nonprofit that helps other nonprofits access streaming media, officially launched during CES in Las Vegas this week ...

The world needs another third-party data marketplace – no, seriously. Well, at least according to Experian, that is. This ...