NIL spending is expected to grow exponentially in college basketball next season, and this legendary ESPN analyst isn't too ...

Who were the players selected in the first round of the 2025 NFL draft that had the highest NIL valuations coming out of ...

To play or not play? That is the question for college football coaches considering spring games in this new era of college ...

In a 293-108 vote, representatives of WIAA member schools approved an NIL provision at the organization’s annual meeting in ...

Name, image and likeness (NIL) has been an evolving program since its inception in 2021. The program allows for college ...

In a transformative shift that could redefine the structure of college athletics, the University of Kentucky has become the ...

Shedeur Sanders is likely taking a pay cut as he heads to the NFL.

The University of Arkansas NIL collective has retained Rogers-based attorney Tom Mars to collect damages from freshman ...

Athletes in non-revenue sports experience a more laid-back version of NIL than football and basketball players.

The UCLA Bruins have made national waves in the world of college football, securing the commitment of four-star quarterback ...