Apple also announced today that it will shift to a new unified business model in the EU by January 1, 2026. Under this unified model, a developer will transition from the Core Technology Fee to the ...

Apple continues to gradually expand its direct iPhone sales to consumers, but most U.S. buyers still get their devices through carriers like Verizon, AT&T, and T-Mobile.

The whole idea behind partnership brand marketing is to find customers where your company and brand do not compete: It not only provides your brand with additional credibility in aligning with another ...

Channel partner marketing as a discipline has played an enormous role in the growth of tech vendors since the 1990s, but it’s equally important in many other B2B industries, such as energy, ...

The Hotel Case The case for hotel dominance by 2030 is based on a a hotelier survey where owners and operators predicted what their distribution mix would look like by 2030, and other factors such ...

Microsoft recently rolled out a new Home experience for its Xbox app on Windows PC. The importance of distribution channels is one of the key trends to watch in the broader gaming industry. (Xbox ...

If marketing wants to shed the label of ‘advertising team’, we must take ownership of the entire marketing plan. That means moving beyond media and creativity to understand how pricing, packaging, ...

Email is the most regularly used content distribution channel, despite scepticism regarding its effectiveness, according to new research published by B2B Marketing. Ninety-four per cent of B2B ...

A channel acts as an important part of your small business's overall marketing strategy and is one of the "Four Ps" of marketing – product, promotion, price and placement, or distribution.

Natalya Yashina is a CPA, DASM with over 12 years of experience in accounting including public accounting, financial reporting, and accounting policies. A distribution channel is the network of ...