As we await tomorrow’s iPad event, we’re looking back at a playful Apple marketing campaign that you’ve probably never seen. That’s because it ran in a single market at the time: Japan. It ...

Apple yesterday relaunched its "Shot on iPhone" advertising campaign, showcasing a selection of impressive still photos taken using its iPhone 6s and iPhone 6s Plus handsets. According to TIME ...

Apple has today revamped its iPhone features campaign with new “iPhone can do what?” marketing campaign. Skip to main content. Toggle main menu. Go to the 9to5Mac home page Switch site.

Apple on Monday created an official account on Facebook's Instagram, leveraging it for a long-running campaign promoting the iPhone's camera technology.

Deutsche Telekom AG's T-Mobile has removed the image of Apple Inc.'s iPhone one month into a marketing campaign that encourages people to bring their unlocked iPhone to the carrier. The marketing ...

Perhaps Apple's Share your iPhone story campaign paid off after all—or maybe the company's marketing team has been eavesdropping in a few coffee shops. Either way, there are three new ads, each ...

That’s why early adopters are the targets of WOM and buzz in social media marketing campaigns. But is social media the right way to reach early adopters? The standard answer is yes.

Every iPhone we’ve made — and we mean every single one — was built on the same belief. That a phone should be more than a collection of features. That, above all, a phone should be absolutely simple, ...

science of success. Apple Picked the World’s Unlikeliest Voice to Sell the iPhone The company’s latest marketing campaign needed a song. It came from a throat-singing rock star in Siberia.

Apple started underlining its privacy stance earlier this year with a billboard marketing campaign that began in Las Vegas and later came to Canada, and this week the company has extended it to ...

A Verizon Wireless marketing executive has reportedly been assigned to work full time on a three month, top secret project rumored to be a marketing campaign for a forthcoming iPhone launch.