The phone that you already have could be the key to subsidizing the cost of a new iPhone. Trading in your device -- ...

If Apple can show growth from the four new phones it releases each year without them cannibalizing one another, the company ...

Every year since 2020, one of the new iPhone models has lagged its siblings in sales. This year it's the iPhone 16 Plus, ...

A top Apple exec says the 2025 iPhone launch will be its 'most ambitious' to date. Here's what the rumor mill thinks ...