While Nvidia (NASDAQ: NVDA) brings in most of its revenue these days from its data center graphics processing units (GPUs) used to train and run AI workloads, it's still the overwhelming market leader in the gaming GPU market.

CEO Jensen Huang takes the stage tonight in Las Vegas, where he's expected to debut the RTX 5000 series. But will the next-generation graphics cards break the bank?

The new GeForce RTX 5090 is the top of the line and the star of the show (so much so that it actually leaked just hours before it was officially unveiled), but Nvidia is actually launching four new 50-series GPUs at CES 2025, with the desktop models starting to ship this month and laptop versions arriving in March.

There were plenty of AI announcements at CES 2025 and while some were charming -- like the robot vacuum that can pick up dirty socks or TVs that can generate recipes -- none of them has the power to transform society like Nvidia.