Key Takeaways Apple's stock is on pace to fall for the third day in a row after the iPhone maker reportedly said it would delay certain Apple Intelligence features for Siri.Apple's slide came even as other tech stocks rallied Wednesday.

The company, which has faced slumping iPhone sales in recent months, said that it would take it longer than expected to make Siri more personalized.

A delay in the rollout of an update to Apple’s Siri assistant has prompted Citi analysts to forecast a more modest growth in iPhone sales. Atif Malik and his team at Citi now expect Apple to sell 232 million iPhones in the calendar year 2025,

Apple’s decision to delay the rollout of certain AI-driven Siri features could hold back iPhone sales, analysts at Citi said Monday.

Some artificial intelligence improvements to Apple's voice assistant Siri will be delayed until 2026, the company said on Friday.

If you’ve been eagerly awaiting Apple’s AI-powered Siri upgrade, brace yourself as the wait just got longer. Originally expected with iOS 18.4 this April, the big Siri upgrade was reported to take longer than that.

Apple stock fell on reports that the consumer electronics giant has delayed the release of an AI-powered upgrade to its Siri digital assistant.