Sarah Bock, Adam Scott, John Turturro, Zach Cherry and Britt Lower in "Severance." (Credit: Apple TV+) “Severance” stars reunited to lip sync to the viral parody hit of their own theme song.

Its characters and their cubicles took over Grand Central Station — and the internet — for two days. And its theme song was performed for some 50,000 people at Coachella.

The show's presence has spilled out into real-world spaces like Grand Central Station and even Madison Square Garden. All this hype isn't just good for "Severance." It's good for Apple.

Praise Kier. Credit: Eric Charbonneau / Apple TV+ via Getty Images Severance -themed glass cubes in Grand Central are out; full-scale makeovers of Severance shooting locations are in.

It follows a series of other stunts and pop-ups with the "Severance" cast. The star-studded cast appeared for a pop-up in New York's Grand Central Terminal in January ahead of the show's season 2 ...

Technology Streaming ‘Severance’ workplace thriller gives Apple a much-needed hit The workplace thriller is a monster hit for the streaming platform, which has struggled to retain subscribers ...

Audience members and Apple exec Eddy Cue both tried to pry some Severance finale details from Ben Stiller during a Sunday afternoon conversation at South by Southwest. They were unsuccessful ...

Ben Stiller Gives Backstory on ‘Severance’ Grand Central Stunt, Jokes Budget With Apple Boss "Sometimes, if we go over budget a little, they'll say to me, ‘Come on, guys!’ and then I start ...

Audience members and Apple exec Eddy Cue both tried to pry some Severance finale details from Ben Stiller during a Sunday afternoon conversation at South by Southwest. They were unsuccessful, though ...

Severance ’s season 2 finale debuts on Apple TV Plus today – but don’t worry, there’s still more to come. In a reply to producer Ben Stiller, Apple CEO Tim Cook posted a video confirming ...

Now, the Apple TV+ series has partnered with Odesza for a 23-minute remix of the Severance score entitled “Music To Refine To.” ...

AAPL Price Action: Apple stock trades at $246.49 on Thursday versus a 52-week range of $164.08 to $260.10. Apple stock is up 35% over the last year. Read Next: ...