Delta is now using AI to set domestic ticket prices. Will the new system make fares cheaper or more expensive for travellers?

The airline is currently testing AI-powered pricing on 3% of fares, but it plans to expand to 20% of them by the end of the year.

Delta is ramping up its AI-driven pricing strategy. According to Fortune magazine, the Atlanta-based airline aims to boost ...

Delta Airlines is stepping up its game with artificial intelligence, aiming to change the way travelers see ticket prices. The airline confirmed during its second-quarter earnings call that it’s ...

A Savannah gathering commemorated the fifth anniversary of civil rights activist and former Georgia Representative John Lewis ...

Delta’s embrace of AI is the latest example of dynamic pricing, where companies adjust prices in real time based on factors ...

Delta Airlines is letting AI take the controls — for pricing, that is. America's second-largest US airline by daily flights ...

Delta introduces AI-powered personalized fares, ditching set prices for dynamic pricing tailored to individual travelers.

Delta Air Lines is already using AI to determine personalized prices for ticket buyers, and the practice will expand.

We asked financial and travel experts, from a frequent flier to a former Walmart and Amazon pricing analyst, for their take ...

Delta Air Lines Inc. (NYSE: DAL) is one of the best airline stocks to buy according to hedge funds. On July 11, Bernstein ...