Dell's iconic XPS brand will be retired this year, along with many of the other Dell sub-brands. But what's replacing them?

Dell is officially killing the XPS branding that’s become a mainstay for people seeking a sleek, respectable, well-priced PC.

Dell announced a major rebrand for all of its PCs. And while the general intent is good, we think killing the XPS name is a ...

Branding is important. Corporations spend millions of dollars every year to make sure that words like “Tacoma” and “Sleep ...

Dell jettisoned decades of product nomenclature this week at CES 2025 as it introduced a new portfolio of product lines: Dell ...

Compare Dell XPS vs. MacBook Pro in 2025 to find out which is best for battery life and other characteristics. Choose the one that fits your needs.

Dell follows in the steps of HP which rebranded its whole PC lineup last year. However, devices still had meaningful brand ...

Dell has announced the new Dell Pro 13 Premium and Pro 14 Premium laptops. This is an entirely new product line, similar to ...

It's out with the old, as Dell ushers in a new naming scheme for its wares, with just Dell, Dell Pro, and Dell Pro Max taking ...

Dell has announced the release of its new laptops which feature some of the biggest ever changes to the range.

The holidays are over, but there are still plenty of deals to be had. January sales are now live across various retailers and ...

Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.