If you shop at Walmart, you're likely familiar with some of their exclusive and affordable in-house brands, but you might not ...

Walmart is relaunching its private-label fashion brand to target Gen-Z consumers, it announced on Thursday, as younger ...

Walmart on Tuesday launched Bettergoods, a line of private-label foods that, professors say, capitalizes on health and ...

Several major retailers have highlighted the success of their private label brands in recent earnings announcements. Walmart, for instance, reported strong momentum in private brand sales ...

In a media statement, Krish Iyer, chief executive of Walmart ... house brands and expand client bases. Recently, reports surfaced that Amazon India is planning to launch its own private label ...

The nationwide recall includes more than 500 types of frozen waffles sold at Target, Walmart and other grocery chains.

The recalled waffles are sold under a variety of names including Walmart’s Great Value, Target’s Good & Gather and private ...

Nevertheless, for some retailers like Walmart, private label brands are not just an added bonus, but the primary source of their sales. The U.S. retailer accounted for 28.2 percent of the private ...

Hundreds of frozen waffle products sold at major retailers like Walmart and Target are being recalled due to potential ...

5:16 Costco, Walmart ... than name brands. “For customers, the private brand is becoming not just a knockoff,” said Annie St-Laurent, senior director for Metro’s private-label portfolio.

In grocery and big-box stores across the country, shoppers have a decision to make: Stick to the brands they ... presumably over private-label products. But at Walmart, the company's own Great ...

Hundreds of frozen waffle products sold in leading retailers including Walmart and Target are being recalled because of ...