Taking another page from Facebook, Twitter is rolling out new ad tools to help marketers and developers drive mobile app installs. The company on Wednesday announced a set of ad creative, targeting ...

Facebook's Mark Zuckerberg spoke frankly on the subject of mobile app install ads during the company's first quarter earnings call, naming them "one of the most important new ad products" offered by ...

SAN FRANCISCO, June 30 (Reuters) - Twitter Inc began rolling out app-install ads globally on Monday, expanding a mobile advertising format that has proven successful on rival platforms such as ...

With so many mobile apps in the marketplace, app discovery is more competitive than ever. The race to get apps in front of people has turned ad installs into a lucrative market. Combined with a huge ...

App-install ads are where the mobile cash is – at least for now – and Yahoo is starting to capitalize. The company said Tuesday that it’s making app-install ads available through Gemini, Yahoo’s ...