Mazda’s MX-5 is the biggest-selling roadster of all time. Gear changes are smooth and precise, giving the driver a truly engaging driving experience ...

Pizza Hut’s sit-down restaurants were California birthday party central in the ’80s and ’90s, complete with arcade games and ...

A version of this article appeared in the May–June 2019 issue of Harvard Business Review. Amy C. Edmondson is the Novartis Professor of Leadership and Management at Harvard Business School.