The famed turkey brand just announced its Cook From Frozen Premium Whole Turkey, which essentially requires just two steps: Remove turkey from packaging. Roast it. "No more need for planning days in advance to thaw,

For anyone planning to host a moveable feast this holiday season, Butterball has a new stress-free option for the centerpiece Thanksgiving dish: a turkey that's ready to roast straight from the freezer.

The Garner, North Carolina-based brand is making the holidays simple for both first-time hosts and seasoned cooks.

Butterball Cook from Frozen Premium Whole Turkey is available at Harris Teeter, Lowes Foods and Publix stores. The new offering can also be purchased at select Kroger and Kroger banner locations (such as Fred Meyer, Fry’s and Ralph’s) as well as select Walmart locations.

The frozen turkey product will be available at Harris Teeter, Lowes Foods and Publix stores. The new offering can also be purchased at select Kroger and Kroger banner locations (such as Fred Meyer, Fry’s and Ralph’s) and select Walmart locations.

The iconic turkey producer Butterball has a new product geared to make Thanksgiving easier — the Butterball Cook from Frozen Premium Whole Turkey. The turkey, geared for novice cooks, has no giblets or neck to fill the cavity. Plus, as the name indicates, there's no defrosting for 24 hours to get the bird ready for the oven.

Then plop the turkey in a roasting pan, spray or brush the turkey with oil then bake. No need to cover it for the first few hours. When it hits the 4-hour mark, then Butterball said to loosely tent it with foil to prevent overcooking.

Whether you are hosting Thanksgiving for the first time or the fifteenth time, preparing the turkey can be intimidating,” Butterball’s Michelle Lieszkovszky said in a press release. With convenience in mind,

Butterball, the largest turkey company in the U.S., recently released a frozen bird that allows diners to go cold turkey on the multi-hour process of thawing the Thanksgiving staple. The company’s new “Cook from Frozen” turkey only requires two steps before it is prepped for the plate: unwrapping it and cooking it in the oven,

Cooking a Thanksgiving turkey presents a host of unique challenges, including making sure it's not dry and making sure it's delicious. But thawing out a multi-pound frozen bird is the first big one.