B2B marketing thrives on two vital elements: demand creation and demand capture. The former casts a wide net to attract potential customers, while the latter focuses on converting those already ...

While the exact tactics may vary, retail marketing at its core is about establishing a brand identity, promoting your products, and engaging with potential customers (often across multiple channels).

With the emergence of social media and other networking sites, marketing has taken a wide turn away from the days of print and television. While there is nothing wrong with taking a full page ad ...

5 Marketing Principles To Maximize SEO Effectiveness Learn how to adapt to the evolving digital landscape and future-proof your brand's organic success with these 5 essential building blocks. VIP ...

Marketing Week columnist Mark Ritson, former Eve Sleep CEO Cheryl Calverley, the LinkedIn B2B Institute’s Peter Weinberg and Jon Lombardo, and Digitas’s chief strategy officer Matt Holt debate the ...

You want digital marketing that makes an emotional connection with consumers, propels your brand across technology platforms, and engages audiences in digital channels with real value to your brand.

Dr Xiaolin Li earned her MS in Applied Economics from Guanghua School of Management, Peking University and her PhD in Marketing from Carlson School of Management, University of Minnesota. She is ...

The fundamentals of digital marketing refer to the guiding principles that can help lead your strategy and result in successful marketing campaigns. Study Digital Marketing 3 Fundamentals of Digital ...

All of which is why storytelling plays an important role in effective marketing communication. Most Important Neuromarketing Principles. This is the second in a two-part article series in which I ...

Gain the basic principles of marketing and the technical elements of digital marketing, including social media marketing, search engine optimization (SEO), marketing automation and web analytics.