In the cutthroat world of app marketing, where user acquisition costs spiral and regulatory compliance can derail entire campaigns, one fundamental shift is quietly revolutionizing how successful ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Industry leaders gathered for an off-the-record roundtable to discuss “The Role of Brands in improving People’s lives” hosted ...

Multilevel marketing (MLM), also known as network marketing, is a strategy used by direct sales companies to encourage existing distributors to recruit new distributors.

The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or ...

Over the past 25 to 30 years, agile innovation methods have greatly increased success rates in software development, improved quality and speed to market, and boosted the motivation and ...

The future of marketing belongs to those who can balance innovation with responsibility. Brands that embed ethics into AI not ...

Welcome to the Fall 2020 semester students! I hope we can have a fun time learning this semester. It will be a new world for ...

Just some typical questions may have for the marketing class this fall. #marketing #principlesofmarketing #badm320 YouTube Advice Playlist: <a href=" Help Support Marketing & YouTube education and ...

United Kingdom launches consultations on AV safety rules and protected terms like “self-driving.” Responses due by 1 Sept 2025 under the Autonomous Vehicle Act 2024 ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

As we head into the second half of 2025, here’s what truly strategic marketers are prioritizing—not as trends, but as ...