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AmpiFire has published a guide analyzing 15 persuasion strategies for content marketers, featuring successful strategies and ...

So Parliament took a new approach. It passed laws—the Sugar Act and Stamp Act— to raise revenue directly, bypassing the ...

Cannes Lions 2025 underscored that the global out-of-home industry is increasingly aligning with the very principles that have driven Australia’s OOH success, writes Veridooh’s global president, Nick ...

Researchers surveyed senior marketers to learn about how they use marketing technology. They determined that the systems have modest impact, they’re not achieving their expected performance results, ...

When people understand the "why" and "how" of change, they're more likely to embrace and drive it themselves, making it a ...