General Mills’ marketing boss on reaching consumers in an era of advertising overload
In another life, Doug Martin could have been a stand-up comic. The charismatic marketing executive instead holds court in ...
Diginomica2h
The 8 principles for success in the 'Services Era'
The shift from selling products to offering services has transformed industries globally. Certinia CEO DJ Paoni breaks down ...
How Amazon is taking a Hollywood-style approach to its marketing
Marketing exec Amy Powell described how she's drawing on her entertainment background to market Amazon outside the ...
8 Affordable Marketing Solutions That Beat Digital Every Time
People love social media marketing for many reasons, but the main one is that it is affordable. The good news though is that there are a lot of different marketing methods available that are equally ...
B2B Marketing Magazine11h
Should ABM be your number one route to market? It’s not that simple
In this roundtable, senior B2B marketers made the case that ABM is now critical, and that its core principles should now ...
CRN23h
Why A Strong Marketing Strategy Requires Alignment With Sales, ‘Realistic Goal Setting’
Effective marketing to technology buyers in 2024 requires close collaboration between the marketing and sales teams, which ...