B2B tech marketing is constantly shifting as products, channels, and strategies evolve. However, some core principles remain ...

Marketing Week’s Festival of Marketing is an unmissable event in the industry calendar, an unrivalled source of knowledge to ...

There are many inspiring stories of Tata's, but this one can show how Tata's were so firm about their principles in life, ...

Marketing exec Amy Powell described how she's drawing on her entertainment background to market Amazon outside the ...

Agencies can offer value not in what they sell, but in the information they provide clients over the course of the ...

The shift from selling products to offering services has transformed industries globally. Certinia CEO DJ Paoni breaks down ...

Researchers from University of New Hampshire, Singapore Management University, and University at Buffalo have published a new ...

In another life, Doug Martin could have been a stand-up comic. The charismatic marketing executive instead holds court in ...

The embattled department store is leaning into its already successful “Really Big Deal Reveals” campaign and bringing back a nostalgic giveaway.

Chief Justice of India, D.Y. Chandrachud, has proposed Justice Sanjiv Khanna as his successor. Justice Khanna, appointed to the Supreme Court in 2019, is set to become the 51st CJI upon government ...