What is retail marketing? Master these pillars to develop an effective retail marketing strategy, and attract more customers ...

The objective of this course is to introduce students to the principles and concepts of marketing, and to provide students with a framework to investigate how these principles and concepts can be used ...

Brands have plenty to learn about persuasion from an undercover professor of social psychology, Keep Left behavioural strategist Harris Galloway explains.

Mandana Dayani, co-founder of I Am a Voter, has been involved with "some version of activism" for as long as she can remember ...

In this feature, Grünenthal's Florent Edouard and Kate Hurtig outline their principles for a new pharmaceutical marketing model. "Keith, Kotler, Maslow" has long been the Holy Trinity of pharma ...

From manufacturing processes to the marketing itself ... One of the key benefits and principles of digital transformation is the ability to meet new customer demands and wants.

Cialdini, a renowned expert on psychology and marketing, introduced seven principles of persuasion that can be used to increase the odds of success for you and your team.

As we continue to bring a greater community focus into public media journalism, it is important to redefine how marketing can ...

I worked in journalism for close to a decade before making the switch to tech and marketing, and the skills I developed in my early career helped prepare me to not only succeed but also thrive in my ...

Reality: While Islamic trading promotes responsible investing, it does not guarantee low-risk opportunities. Just like ...

Marc Kalan, associate professor of professional practice at Rutgers Business School, speaks with Paul Feith on the Mission Matters Podcast about the unalterable core of marketing principles.

What are the Basic Principles of Marketing? So you want to do marketing. You’ve got to know the rules, but what are they? On our web site we try to give you the ideas you need to do marketing, but ...