The pink and blue divide is only about a century old. But as effective as it is to sell toys to kids based on gender stereotypes, it’s not actually good for kids.

For the last nine years, Yoon has been photographing toddlers surrounded by their “favorite” colors–little girls, dressed in pink, blending in with a sea of pink Hello Kitty and princess ...

Goldieblox is one of the most well-known examples. The company set out to raise $150,000 on Kickstarter for its construction toy set for girls. It also released a video of girls building a Rube ...

Nestled in the aisle of pink sparkles dedicated to girls in most toy stores, this seasons’ shoppers will find a small collection of engineering toys called GoldieBlox packaged in sequin-free ...

Ride-on toys add a little more adventure to outdoor play ... TOBBI Maserati Licensed Pink 12V Kids Ride on Car with Remote Control, ... Spring Suspension for Girl Boy Army Green $499.89 Was $1,499 ...

Parents are being warned against buying pink, gender-stereotyped toys this Christmas, so as not to deter girls from getting into science. The Institution of Engineering and Technology claims such ...

It’s enough that girls must have pink clothing, pink bedrooms, and glittery pink cell phones. It’s enough that girls are taught to recite “pink” as their favorite color. It’s enough that ...

You only have to walk down the aisle of a toy shop to see that young girls really love pink. This has some parents worried. They are concerned that pink is bad for their daughters. One engineer in ...

Why Do We Need STEM Toys for Girls? Can you have a love-hate relationship with a doll? Can I classify my status with pink and purple building sets as "It's complicated"? As I look everywhere this ...