AI is becoming a go-to tool for PPC. But a test shows a 20% error rate across platforms. Advertisers need to vet their advice carefully.

Wedbush said Perplexity is the "no brainer" deal to help launch Apple's ( NASDAQ: AAPL) AI strategy. The firm has an Outperform rating and $270 price target on Apple's stock.

CMOs share their generative AI strategies that help them cut costs and drive revenue. Here is their AI for marketing playbook.

Holding on to yesterday’s content strategy doesn’t just slow you down. It actively undermines your visibility, credibility, and influence with modern B2B buyers because even high-quality content is getting filtered, summarized, or skipped entirely. Here’s what’s at stake:

Perplexity advertisers pay on a CPM, or cost to reach a thousand impressions, model. A Perplexity spokesperson said advertising currently comprises less than a tenth of a percent of the company's ...

Join this actionable and data-backed webinar on what drives visibility in AI search. Hear about the insights, mistakes, and strategies that are reshaping SEO right now.

Most companies now rely on SEO teams to steer AI strategy, but many marketers feel unsure about AI Overviews and lack cross-team support.