Discover the influence that Coca-Cola and Pepsi have over the global non-alcoholic beverage market and which company controls ...

Our editors tried nine popular store-bought vanilla ice creams in a taste test to determine which brand has the best flavor.

The results of Ipsos' Super Bowl ad recall survey make for deeply uncomfortable reading for many of the brands that committed ...

When I was in junior high, I remember my science teacher sounding off about how illogical the American measuring system is. He gave several examples of its absurdity; the one ...

In what the brand describes “a first for legacy colas,” it announced the release of Pepsi Prebiotic Cola on Tuesday, Feb. 17.

Chief Consumer and Marketing Officer Jane Wakely explains how efforts by Lay’s, Pepsi Zero Sugar and Poppi extend beyond the ...

The top five most popular Super Bowl commercials are rewarding advertisers with buzz, but some may not have done enough to ...

From clever humor to emotional storytelling, this year’s Super Bowl ads captured attention worldwide, turning brands into unforgettable moments on and off screen.

Google and Pepsi were among the best ads of the Big Game, while Coinbase and ai.com got failing grades, according to one ranking.

After pushing price hikes to protect profits, Coca-Cola and PepsiCo are running into the same reality: Consumers are pushing back. The latest earnings reports from both companies show demand softening ...