Discover the influence that Coca-Cola and Pepsi have over the global non-alcoholic beverage market and which company controls ...

Pepsi is officially entering the functional soda space with the nationwide launch of Pepsi Prebiotic Cola. A new line aimed at health-conscious consumers looking for a lighter alternative to ...

Chief Consumer and Marketing Officer Jane Wakely explains how efforts by Lay’s, Pepsi Zero Sugar and Poppi extend beyond the ...

The top five most popular Super Bowl commercials are rewarding advertisers with buzz, but some may not have done enough to ...

Developed with cult-favorite sunscreen brand Vacation, the Wild Cherry–inspired formula features hydrating and revitalizing ingredients like caffeine and hyaluronic acid. Kat is a journalist with more ...

Come Near's spot, featuring a dizzy array of flashy images, fit in neatly with the procession of commercials featured in this year's Super Bowl telecast. But even though many ads were flashy and ...

CHICOPEE, Mass. (WWLP) – Pepsi has unveiled its Super Bowl LX campaign, “The Choice,” featuring a polar bear who chooses Pepsi Zero Sugar over Coke Zero Sugar in a blind taste test. Directed by ...

Did the Polar Bear defect? Find out how Pepsi’s 2026 Super Bowl commercial is calling out Coke and reigniting the fiercest rivalry in beverage history. Pepsi’s 2026 Super Bowl ad features Coke’s ...

Pepsi has for decades taken pokes at rival Coke in an endless array of commercials, but this time, the youth-skewing cola company really means business. In a new ad slated to air during Super Bowl LX ...

The filmmaker, who makes a cameo as the bear’s therapist, tells PEOPLE why he “jumped at the chance” to direct the playful spot Oscar winner Taika Waititi directed Pepsi’s 2026 Super Bowl commercial ...

Pepsi is taking the Pepsi Challenge to advertising’s biggest stage with a 30-second ad that will run during Super Bowl LX, per details shared with Marketing Dive. The PepsiCo Content Studio and BBDO ...

PepsiCo has shared plans to cut about 20% of its snacks, sodas, and other products in order to appease an activist investor. Those cuts, however, have not started, and the company has not shared ...