In late 2017, a small group of senior Nike employees gathered for brunch at a co-worker’s home in Portland’s West Hills. A ...

Coming into 2025, however, the Vaporfly will turn a corner to go full-on stealth mode, adopting a blacked-out color scheme as part of Nike’s new “Metallic Medium Ash” collection.

In 2017, it decided to grow its direct-to-consumer (DTC) business under the Nike Direct label to become less dependent on wholesalers, which act as intermediaries between consumers and Nike.

Four years after the Heat’s ultra-successful Vice campaign came to an end in 2021, the team announced Thursday morning that ...

Since its inception in 2017, the DREAM Series has been focused on maintaining and uplifting Dr. Martin Luther King Jr.’s ...

In a move that has sneaker enthusiasts and music fans buzzing, rumors are swirling that Nike has allegedly extended its contract with Travis Scott until 2027.

Kendrick Lamar has been revealed as the 2025 Super Bowl Halftime Show performer, adding another jewel to his ornate crown ...

Travis Hunter's mom, Ferrante Edmonds has shown love for Coach Prime, who flaunted some of his Nike shoes on Instagram on Thursday.

Basketball fans have already seen multiple players hit sneaker free agency in January, with one announcing a new deal already ...

Nike stock price rocketed on the news. In 2017, the stock performed reasonably well. On June 14th, 2017, NIKE’s stock price was at $54.66 before falling sharply to $51.10 by the end of the ...

After bringing back Deion Sanders' Air DT Max '96, we're going to get the MVP of the lineup: The epic return of the Air ...