The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...

Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...

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Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.

Dell is rebranding its PCs by retiring names like "XPS" and "Inspiron" in favor of a simplified Apple-inspired system — Dell, Dell Pro, and Dell Pro Max.

Just about every major laptop manufacturer showed up to CES 2025 on their A-game. Experimental designs, next-gen components, ...

The new Zenbook A14 (UX3407) promises extreme battery life, an OLED display, and one of the lightest 14-inch laptops I’ve ...

At the CES 2025, Dell unveiled a significant overhaul of its personal computing lineup, retiring longstanding brands such as ...

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...

Dell Technologies introduces a new range of AI-enabled devices under a unified branding strategy to boost user creativity and ...