Sponsorship and marketing guru Neil Hopkins picks his sport business trends to watch in 2025 - and there's no AI.

Netflix says more than 200 countries tuned into the "Beyoncé Bowl" and its two NFL games. We may just be starting to learn ...

A s the bidding to be the US broadcaster for the 2027 and 2031 Women’s World Cup was ongoing, there were rumors that there ...

The NFL will embark on a new Christmas Day tradition starting this year. Christmas Day games have been played in the past ...

After fumbling a high-profile boxing match last month, most social media users praised Netflix for a smooth broadcast of its ...

The streaming giant is moving deeper into live programming but faces questions about its ability to host real-time events ...

Folding the World Cup — long the final bastion of free-to-view soccer — into a subscription service could limit viewership ...

Netflix is continuing to gain exluisive rights to sporting events. Most recently thestreaming giant has secured the U.S.

The streaming service will have the exclusive U.S. rights to the 2027 and 2031 tournaments, marking its latest foray into ...

Netflix and FIFA have agreed to a U.S. broadcast deal for the 2027 and 2031 Women’s World Cup, further expanding the ...

FIFA has announced that the next two editions of the FIFA Women's World Cup in 2027 and 2031 will be exclusively broadcast on ...

Netflix has clinched the exclusive domestic television rights to the FIFA Women's World Cup soccer tournament in 2027 and ...