The New York Knicks will have a new sponsor represented on their jersey patch for the 2024-25 season. Per The Athletic's Mike ...

Shaquille O’Neal isn’t just thinking about NBA ownership—he’s thinking about doing it alongside some big names. The Lakers ...

The National Basketball Association (NBA) and Rhone, the activewear brand, announced a multiyear global marketing partnership ...

An original franchise when the WNBA launched in 1997, the star-crossed Liberty are still chasing their first title.

The one and only Michael Jordan used it to cover the Reebok logo during the 1992 Olympics due to his contract with Nike, and ...

Skims CEO Jens Grede sees parallels between Skims and 1990s Nike, citing cultural influence Experts remain skeptical about ...

Phoenix Suns superstar Kevin Durant knows he has a reputation but is dispelling any rumors that he wants out of the Valley.

The Golden State Valkyries, the WNBA's new expansion team, has hired its first coach. The franchise has hired former Las ...

The American flag that Michael Jordan used to cover up a Reebok logo on the 1992 Olympic medal stand is going to auction. The ...

Memorabilia from perhaps the most famous crossover in NBA history is going up for auction later this month. But the item for sale might not be the one you’d expect. The crossover heard ‘round the ...

After working for the Lakers for 40 years, West's relationship with the team splintered beyond repair. "I almost wish," he ...

LOS ANGELES – The Los Angeles Lakers unveiled today their City Edition uniform for the 2024-25 season along with their first ...