Amazon has finalized its acquisition of rival Indian streamer MX Player. Financial terms of the deal haven’t been announced, but numerous local press sites have pegged the deal at around $100M. This is a considerable amount less than seller Times India paid for MX Player back in 2019.

Amazon has completed its acquisition of certain MX Player assets in India, merging the free streaming app with its own Amazon miniTV service.

Amazon India has completed the deal to acquire assets of MX Player, including its app, and is combining it with its AVOD platform Amazon miniTV to create a new free streaming service called Amazon MX Player. The merged platform has over 250 million unique users in India, according to Amazon.

New Delhi: Amazon has announced its acquisition of select assets from Times Internet-owned MX Player, including the MX Player app, which will merge with its ad-supported video-on-demand service, Amazon miniTV, to create Amazon MX Player.

Amazon launches Amazon MX Player, a new ad-supported streaming service, merging MX Player and Amazon miniTV content for a broader Indian audience.

Amazon ($AMZN) has solidified its presence in India’s growing streaming market by acquiring MX Player, a leading free streaming OTT platform. This

This comes months after ET reported that Amazon agreed to acquire MX Player from Times Internet as part of a strategy to strengthen its video streaming portfolio in India, which already included Prime Video and miniTV.

The main goal behind MX Player and miniTV's merger is to bring premium-free entertainment to a larger audience. "With this acquisition, Amazon is merging two of India's most popular free AVOD (or ad-supported video on demand) services - MX Player and Amazon miniTV into one service - Amazon MX Player," an official release from the company said.

Amazon will continue to invest in originals and returning seasons of popular shows, which will help provide advertisers the opportunity to deepen their relationships with viewers.