ONE are the days when designing was just a domain for skilled visual and graphic artists, or required a great deal of money for a pricey subscription to a program… Now, anyone with a good sense and ...

Groundbreaking Capability Removes the Mystery of Paid Placement ROI, Creating New Growth Opportunities for Marketers NEW YORK--(BUSINESS WIRE)--PartnerCentric, a leader in performance marketing, ...

In the ever-changing world of digital marketing, finding the right tools to boost your online presence is crucial. IGCh ...

Close the gap in your attribution strategy. Here’s how AI can help you connect digital spend to in-store sales for better ROI.

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues ...

Seth Godin explains the true meaning of strategy, how we often confuse it with tactics, and offers tips to develop a flexible ...

Reels and TikToks are especially impactful because they allow you to tell a visual story in a matter of seconds. Their ...

The fusion of CDP and AI holds great promise for marketers. While a CDP unifies vast data sources on a single platform, AI ...

There’s no need to identify all these metrics; identifying 20% of data that will drive 80% of the impact. Focus on 10 to 20 key dimensions (like industry or campaign name) and associated metrics (such ...

Across every industry, the key to customer success in today’s multi-channel environment lies in building personalised relationships with customers and ...

Senior Living SMART is proud to announce the launch of its newest resource for senior living professionals, SMART(er) ...

China’s growing footprint in South and Central Asia has been made possible by the influx of grants, loans, mergers, and economic concessions for projects.