More empty rooms and hurricanes could lead Collier County to more spending on tourism advertising. A supplemental plan could cost more than $5 million.

The advent of digital has transformed marketers’ ability to build segmented audiences and deliver highly targeted messages.

Seth Godin explains the true meaning of strategy, how we often confuse it with tactics, and offers tips to develop a flexible ...

Want to start a business in retirement? For some people, retirement life conjures up images of five-hour afternoon naps, ...

In this digital world, where customers get everything from every corner, companies must innovate to be visible and find ways ...

Shake Shack's expansion strategy includes opening new restaurants with attractive ROI. Read more to see my recommendation for ...

Ready to leave outdated strategies in the rearview mirror? As we gear up for 2025, B2B marketers are embracing flexible ...

The embattled department store is leaning into its already successful “Really Big Deal Reveals” campaign and bringing back a nostalgic giveaway.

Consumer marketing aims to understand what customers want and need, and then create messages and experiences that speak to ...

Partly cloudy. Medium chance of showers, clearing in the afternoon. The chance of a thunderstorm in the morning and early afternoon. Winds northwest to northeasterly 15 to 20 km/h tending northwest to ...