The real estate industry in the Middle East is undergoing a transformation – and no, it’s not just about architectural ...

Dale Earnhardt Sr. did not just win races, he rewired what toughness meant in stock car racing and forced NASCAR to grow up ...

As influencer marketing moves from experimentation to infrastructure, Tanke has positioned itself as a creative partner for ...

Discover the power of predictive modeling to forecast future outcomes using regression, neural networks, and more for improved business strategies and risk management.

MIAMI, Nov. 18, 2025 /PRNewswire/ -- Analytic Partners, the leader in Commercial Analytics, announced today that it has once again been named a Leader in the 2025 Gartner® Magic Quadrant™ for ...

Marketing mix modeling (MMM) is having a moment in marketing measurement. As privacy regulations limit user-level tracking, marketers are turning to it for reliable, cross-channel measurement. (We ...

Marketing measurement is broken, and everyone knows it. Every week, I talk to marketing leaders who are desperate to quantify the revenue that marketing is incrementally delivering to the business.

Tension: Marketers need clear guidance on where to spend next, yet most measurement tools trade transparency for convenience—forcing teams to trust whatever the vendor black box spits out. Noise: ...

Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to their measurement strategies. Necessity is often called the mother of ...

When Bethesda released Starfield in 2023, many gamers were astonished by its attention to reality. Each of the game's more than 1,000 planets operates according to genuine physical laws; your ...