Can marketers ever be truly satisfied with effectiveness metrics, or is too much data, an obsession with accuracy and ...

The heart of public relations is still very human-centric. Intuition, empathy and creativity remain essential. But when ...

Uba emphasized the expanded role of IP collaborations, confirming "7 to 8 IP collaborations lined up for fiscal 2026, which...is a record for us." The new marketing role and establishment of an IP ...

In a rapid three-month implementation of Meridian for Alaska Airlines, Adswerve found an 11% projected increase of addressable advertising revenue that could be worth up to $100 million and predicted ...

Learn how to build a smart SEO and PPC budget mix that aligns with your goals, supports performance, and stands up to executive scrutiny.

New data from mobile measurement platform Kochava reveals that artificial intelligence is exposing massive flaws in how app ...

A longer-form video will typically require more explanation and can be harder to reduce to a quick tagline or a clever intro.

Brand storytelling or digital marketing – The dilemma for startups Startups looking for quick sales leads are often unclear about whether to invest in traditional marketing efforts or digital ...

Marketing mix modeling (MMM) is not a new concept. It’s having a resurgence of sorts—for reasons I’m about to go into—but the first MMMs were in use as far back as the 1960s.

In “ Marketing Mix Modeling: A CMO’s Handbook,” published in February 2023, Google provides a detailed guide for building models that effectively measure and optimize marketing ROI.

Publicis Media India has launched Markriti, a machine-learning based Marketing Mix Modeling (MMM) tool. “Powered by Meta Open Source and supported by an interactive UI, Markriti aims to deliver ...