Senior Living SMART is proud to announce the launch of its newest resource for senior living professionals, SMART(er) ...

Since it's the season, former P&G analytical expert John Fix is busting the myth that Media Mix Modeling hates radio.

To encourage the uptake of complex therapies in clinical practice, brand teams must ensure they use data-driven insights to ...

Gunjit Jain, Executive Vice President, Marketing at Colgate-Palmolive (India), talks about their latest campaign, toothpaste industry trends and marketing plans ...

Discover how Zennials are reshaping retail with social media marketing, authenticity, and evolving consumer behavior in a ...

Their casual and chatty style is a bit hit with followers; critics warn their advice can sometimes be misleading as SEBI ...

True Elements, a subsidiary of Marico Limited, has launched a campaign with Indian cricket captain Rohit Sharma to launch his own brand of healthy breakfast and snacks – RS by True Elements. “In an ...

Julio Teran’s background as the son of Ecuadorian immigrants and his connection to a range of Spanish-speaking communities at ...

In today’s hyperconnected world, digital presence is essential for any business aiming to thrive. Whether you’re a startup or ...

Canon Europe, Nutshell Creative and Join The Dots explore how print has evolved into the measurable performance channel no one saw coming, at The Drum Live.

By leveraging predictive AI for modeling and measurement, marketers can confidently make more precise, strategic budget ...

Zeta Global to acquire LiveIntent for $250 million in cash and stock, expected to close Q4 2024, reaffirms Q3 guidance and ...