Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and ...

Maybe a little insanity,” Bell’Invito founder Heather Wiese says, laughing, when I ask her what inspired her to go from ...

Hello Kitty turned 50 on Friday. Befitting a pop icon at midlife, the bubble-headed, bow-wearing character’s fictional ...