The retailer is giving a platform to rising comedians to deliver their funny takes on the products we love most, hosted by Shaquille O’Neal "We knew we had to up our own game with a fresh, unexpected ...

JCPenney is taking its reinvention to the next level this fall, betting that the combination of laughs and live sports can shift long-stale perceptions of the century-old retailer. For Marisa Thalberg ...

If you click on links we provide, we may receive compensation. Cher, Taylor, Sabrina and now you can step into the iconic costumer's glamorous world JCPenney; Dimitrios Kambouris/Getty Fashion ...

JCPenney is launching an exclusive ready-to-wear collection with fashion designer Bob Mackie. The collection features sequins and disco-inspired styles, with all items priced under $300. The line ...

'It’s strong, smooth, and leaves a mark, just like I aim to do in everything I take on' Shaq said. NBA Hall of Famer Shaquille O’Neal is releasing his own self-named fragrance, Shaquille O’Neal at ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. A Nike display at JCPenney. Michelle Wlazlo, brand CEO of ...

JCPenney is closing yet another location, this time in Orange County, California. JCPenney will close its location in the Westminster Mall on or about Nov. 21, according to a Worker Adjustment and ...

JCPenney, the oldest anchor store at the Westminster Mall, is closing by November. The company sent notice to the state’s Employment Development Department indicating the store would be open through ...

I live in NYC, so I don't have much closet space. It's a bit ironic, seeing as I'm a shopping editor — I have nowhere to store my favorite finds! So I have to save space when I can; for instance, I ...

JCPenney’s new fall lineup of powerhouse brands is here to help you show up, stand out, and own every “it” moment this season. “We’re not just selling clothes; we’re redefining the season,” said ...

The JCPenney store at the Mall at Wellington Green isn't closing, even though the retailer sold it to another company. The mall sees retail stores like JCPenney as part of its mix, even as it brings ...