Hot Wheels is courting the next generation of enthusiasts by bringing smartphone-compatible modern tech to the classic diecast toy car.

With New Hot Wheels ID, Mattel Adds Digital Play to Toy Cars Mattel holds hands with Apple to take its toy-car brand down the ramp onto the Internet of Playthings.

Hot Wheels ID leaps into new playsets, lowers price The NFC-infused cars expand their reach with sets for preschoolers and preteens.

Now, 51 years after the first Hot Wheels debuted, Mattel is introducing the Hot Wheels id, which ushers the tiny metal racers into the digital age.

Mixing physical and virtual play, the Hot Wheels ID series brings the biggest advancement in the toy line's 50-year history. Read all about it right here!

For stats-obsessed kids, last year's release of Hot Wheels ID was a godsend. The NFC-based system let you scan your cars into the app to keep tabs on how fast and how far the cars in your ...

The iconic best-selling brand now has videogame tie-in with physical toy and digital track. Apple Stores to tout Hot Wheels id with in-store display.

Mattel is bringing a new digital aspect to the classic Hot Wheels toy. The company launched Hot Wheels id on Friday, which offers kids “a Mixed Play experience” through updated cars, a Smart ...

Hot Wheels ID is the new NFC-equipped Nintendo Amiibo of toy cars Mattel's new phone-scannable smart cars aim to turn Hot Wheels into a gaming platform.